CASE STUDIES
Proof, not promises.
What happens when teams stop doing the boring work by hand. Every number here is real and kept in its honest framing.
Marketing agency · enterprise AI transformation
100% adoption in six months
This was a full company transformation, not a workshop. As VP of Strategy and Innovation, Alyssa started where the work actually happens, sitting with each team to map how they really operated, which tools they touched, and where the hours quietly disappeared. From that discovery she designed and ran a tailored twelve-week program for all six divisions, each with its own modules and live sessions, carrying people from the foundations of AI to confident, daily use. Then came the harder part most consultants skip: rebuilding the workflows themselves. She integrated AI into the processes teams already used across more than 50 client accounts and over 50 distinct tasks, and stood up automations for the repetitive load, from trend monitoring all the way through reporting. Six months in, adoption reached 100% across every team, with no one left behind. Measured from the time those changes handed back, the transformation represents over two million dollars in potential annual revenue, calculated from recovered hours. Potential, not booked, and the hours are real.
Marketing agency · proprietary tool development
Four tools, built zero to MVP and beyond
At the same agency, Alyssa led the creation of four proprietary tools from a blank page. She ran discovery directly with the people who would use them, pinned down exactly what each one needed to do, and owned development across the whole lifecycle: managing the build, driving each tool to a working MVP, then running iteration cycles as real usage and feedback came back. The four targeted the most time-eating work in the building. A social listening tool to track conversation at scale. An influencer discovery tool to find the right partners fast. An influencer content capture tool and a publicity content capture tool to pull and organize what used to be gathered by hand. Tasks that swallowed whole afternoons now take a fraction of the time, up to ninety percent saved, and from those tasks alone the recovered time adds up to more than $500K in potential annual revenue. Then she trained the entire team to run all four themselves, so the gains held long after she stepped back. The work spanned discovery, oversight, project management, MVP delivery, and ongoing iteration. Soup to nuts.
PR agency · enterprise transformation
Transformation across six divisions
In her current executive role, Alyssa is running AI transformation at full agency scale: six divisions, more than 50 client accounts, and over 50 distinct tasks. The approach holds whatever the size of the room. It starts with discovery, learning exactly how each team works before touching a thing, so what gets built fits reality instead of a slide. From there she integrates AI into the tools and processes people already rely on, then engineers automations across the board, from morning trend monitoring through to full client reporting, taking the manual grind off people's plates so their time goes back to thinking, judgment, and client relationships. She works hand in hand with the people doing the work and the leaders setting direction, and reports the impact up to the executives who need to see it. Client names stay private, but the playbook is the same one that has driven full adoption everywhere she has run it.
PR agency · launching a GEO practice
Built a GEO business line from scratch
Alyssa did not just add GEO to a list of services, she built the agency's entire Generative Engine Optimization practice from nothing and now runs it. GEO is the work of making a brand show up and read as the authority in AI-driven search, and her version is genuinely multistep. She writes and continuously monitors the prompts that reveal how brands surface inside AI answers, runs full SEO audits, partners with developers to ship the technical fixes those audits surface, produces the owned content that builds authority, and delivers regular read-outs that show clients and internal teams exactly what is moving and why. She also provides the strategic consulting that ties the publishing, the technical foundation, and the off-site signals together, connecting what a company puts out with what gets said about it so AI engines form a complete and accurate picture. The practice is live across more than 30 client accounts, and in a single quarter select accounts saw their citation rate climb 20%.
Record label · custom AI brain + automations
15+ hours a week, back
For a record label, Alyssa built a custom AI brain that held everything the team knew, their tasks, their skills, their institutional knowledge, all in one place. Then she went far past a single tool. She created reusable skills and automations for the work they did every single day, trained the team to actually use all of it, and stayed on as a strategic partner through the entire rollout, refining and adding as the business shifted. This was implementation and consulting woven together, not a hand-off. The payoff was concrete: more than fifteen hours back every week and roughly $500K a year in savings. Work that used to demand an extra set of hands could now be run lean, freeing the people there to spend their energy on the music and the relationships instead of the admin grind.
GEO engagement · full end to end
10% share of voice in six months
A full end-to-end GEO engagement, owned from the first audit through the results. Alyssa ran the technical SEO audit, then rewrote more than 10 pages of owned content built specifically to establish authority and feed AI engines clean, credible information. She set up ongoing prompt monitoring to track exactly how the brand surfaced in AI answers, so strategy could follow the data rather than guesswork. On top of the on-site fundamentals she designed a wider authority strategy, ideating and executing across creators, Reddit, Wikipedia, PR, and social, so the brand showed up consistent and trustworthy from every direction an AI engine might look. Inside six months that combination produced a 10% share-of-voice gain and a 20% lift in top citation rate for select prompts. Real movement, in the channels that now decide whether a brand gets cited at all.
GEO engagement · technical-heavy
28% citation lift, 50+ technical fixes
Same end-to-end GEO playbook, this time with the weight on the technical side. Alyssa opened with a deep audit, then drove more than 50 technical changes into the site, working alongside developers so AI engines could crawl, parse, and understand the brand without friction. With that foundation solid, she layered on the rest of the system: owned content tuned for authority and continuous prompt monitoring to watch how the brand surfaced over time. She rounded it out by ideating and running a creator, Reddit, Wikipedia, PR, and social strategy, giving the brand a consistent, credible footprint everywhere AI engines look for signal. The results landed fast and big: a 12% share-of-voice gain and a 28% jump in top citation rate for select prompts within six months.
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