GEO

Prompt Monitoring Tools: How to Track Your AI Visibility in 2026

By Alyssa Caridi · Last updated July 8, 2026

• GEO
• AI Visibility
• Prompt Monitoring
• AI Tools

The best prompt monitoring tools in 2026 are Otterly.AI for small teams on a budget, Peec AI for marketing teams that want a clean daily read, and Profound for large brands that want the deepest data. All three run a fixed set of prompts across ChatGPT, Perplexity, Google AI Overviews, and other engines, then report where your brand is mentioned, which pages get cited, and how you compare to competitors. Otterly starts at $29 a month, Peec at about $90, and Profound at $99 with enterprise plans that usually reach the mid four figures. If you want results rather than a report, a generative engine optimization agency or a PR firm will do the work for you, and the earned coverage a PR firm creates is what AI models cite most.

What is prompt monitoring, and what does an AI visibility tool track?

Prompt monitoring is the practice of tracking how your brand shows up in AI assistant answers. Buyers now ask ChatGPT, Perplexity, and Gemini questions they used to type into Google, and the answer they get is shaped by the sources those models cite. A prompt monitoring tool runs a set of questions your customers actually ask, reruns them on a schedule, usually daily, and reports four things: whether your brand is mentioned, which URLs and domains the model cited, the sentiment of the mention, and your share of voice against named competitors.

This matters because the buying behavior is already here. According to 6sense's 2025 Buyer Experience Report, 94% of B2B buyers now use generative AI tools during their purchase process. If your brand is absent from the answers, you are absent from a large part of the modern buying journey. For the strategic frame behind this shift, see my guide on generative engine optimization.

What is the best tool for prompt monitoring?

There is no single winner, because the right tool depends on your budget, your team size, and whether you want monitoring alone or monitoring plus a fix list. The three tools people ask about most are Profound, Peec AI, and Otterly.AI. The table below sums up where each one fits, and the sections after it go deeper on pricing and tradeoffs. All prices were checked in July 2026 and move often, so confirm on each vendor's page before you buy.

Profound review: pricing, data, and who it fits

Profound is the enterprise name in this category, and its selling point is the size of its dataset. The company references more than 1.5 billion real user prompts in its research reports and hundreds of millions of anonymized conversations behind its prompt volume estimates, which is more raw signal than any competitor publishes. If you want to know what millions of real people are actually asking about your category, not only whether your brand gets a mention, Profound has the deepest answer.

Pricing is the catch. Third-party reviews cite a $99 Starter plan that covers ChatGPT only and a $399 Growth plan that adds Perplexity and Google AI Overviews along with content generation (Trakkr). Profound's own pricing page now steers buyers toward custom enterprise quotes, which reviewers in early 2026 put anywhere from $2,000 to $5,000 or more per month depending on engine count, seats, and features (Rankability). Treat the $99 and $399 figures as buying signals rather than guaranteed checkout prices, and expect a sales call for full coverage. Profound fits large brands with budget and a real need for depth. It is heavy for a small team.

Peec AI review: pricing, features, and who it fits

Peec AI is the tool marketing teams and agencies keep recommending, and it holds a 4.9 out of 5 rating on G2 (Peec AI). The appeal is focus. Peec answers one question well, which is how your brand shows up across AI search, and it does so with a clean interface, suggested prompts that cut setup time, sentiment tracking, and a sources view that shows the exact domains and URLs a model cited. That citation view is the part agencies use for outreach, because it tells you which pages to go earn.

Peec's published tiers run from a Starter plan of roughly $90 a month for 50 prompts and three models, to a Pro plan near $245 for 150 prompts, to an Advanced plan around $495 for 350 prompts with multi-country tracking and a Looker Studio connection. Enterprise is custom and adds every model, including Claude, GPT-5 Search, and DeepSeek, plus API access and single sign-on. Every paid tier includes unlimited users, and annual billing takes 15% off. The honest limitation, and reviewers agree on this, is that Peec monitors rather than optimizes. It shows what is happening and where, but it does not run a site audit, hand back a prioritized fix list, or generate content. You still need a person or an agency to act on what it finds.

Otterly.AI review: pricing, audits, and who it fits

Otterly.AI is the cheapest serious entry point, and it leans SEO. Its Lite plan is $29 a month for 15 prompts across four core engines, ChatGPT, Google AI Overviews, Perplexity, and Copilot, with 1,000 GEO URL audits, unlimited team members, and daily tracking (Otterly.AI). Standard is $189 a month for 100 prompts and adds API access, an MCP server, and a Looker Studio connector. Premium is $489 a month for 400 prompts and 10,000 audits. Annual billing brings those to about $25, $160, and $422 a month.

Two things set Otterly apart at this price. First, it includes GEO audits and weekly recommendations, so you get a starting fix list rather than pure monitoring. Second, it publishes an agency partner tier with client workspaces and white-label reporting. The tradeoff shows up in engine coverage. Gemini and Google AI Mode are paid add-ons from $9 to $149 a month depending on your plan, and Claude runs from $29 to $439 a month as an add-on. If you need those engines, price the total, because the sticker price is for the four core engines only.

What other prompt monitoring tools should you consider?

Three named tools do not cover the whole field. Scrunch AI starts at $250 a month for its Core plan with 125 prompts and four platforms, and its differentiator is that it measures both what shows up in AI answers and what AI crawlers actually see when they visit your site, through an Agent Experience Platform at the enterprise level. AthenaHQ offers a self-serve plan around $95 a month that covers all major LLMs, which is broad coverage for the price. Goodie AI is a full enterprise answer engine optimization platform that tracks 11 or more models, including Amazon Rufus and Meta AI, and adds revenue attribution.

If your team already lives inside an SEO suite, the bolt-on options are worth a look before you buy a standalone tool. Semrush has an AI Visibility Toolkit and Ahrefs has Brand Radar, both of which add prompt and citation tracking inside software your team already opens every day. For a wider view of the platforms marketing teams are buying this year, see my roundup of the best AI marketing tools for 2026.

Tool or agency: should you do prompt monitoring yourself or hire it out?

Doing it yourself is much cheaper. The cheapest serious tool, Otterly Lite, is $29 a month, which is $348 a year. A mid-market setup on Peec or Otterly Standard runs a few hundred dollars a month. Even Profound's enterprise tier, at a rough $2,000 to $5,000 a month, is a fraction of a full-service retainer. A generative engine optimization or PR retainer commonly starts in the low thousands per month and climbs from there, so the tool route can be five to twenty times cheaper depending on scope. In my client work, a useful starting setup is a core set of 30 to 50 prompts mapped to real buyer questions, reviewed weekly for the first month, then monthly, which fits comfortably inside an Otterly Standard or Peec Starter plan.

The reason to pay more is integration. A tool hands you a report and a list of recommendations, and then you have to write the content, earn the links, and pitch the coverage yourself. An agency does that work. A GEO agency implements the technical and content fixes a tool only points at. A PR agency goes a step further and earns the third-party coverage that AI models weight most heavily, which is the advantage a tool cannot replicate. In my client work, the teams that see movement fastest pair a monitoring tool with someone whose job is to act on it every week.

Why does a PR agency have an advantage that AI tools cannot match?

Because AI models overwhelmingly cite earned media, and a tool cannot earn it for you. Muck Rack's May 2026 edition of its What Is AI Reading? study analyzed more than 25 million links from ChatGPT, Claude, and Gemini responses across 17 industries. Earned media accounted for 84% of all AI citations, journalism alone made up 27% of cited sources, and paid or advertorial content accounted for just 0.3% (Muck Rack). Those numbers have held steady across three editions since July 2025, with earned media between 82% and 89% and journalism between 25% and 27%.

As Muck Rack CEO Greg Galant put it, if your brand is not in the media coverage AI is reading, you are not in the answers AI is giving. A prompt monitoring tool tells you that you are missing from a category answer. Getting into the 27% of citations that come from journalism means an actual reporter writing about you in an actual outlet, which is the job a PR firm does and a dashboard does not.

The study also found that each model sources differently, which is why a single strategy will not land everywhere. ChatGPT cites sources in 96% of responses but averages only five citations per answer. Gemini cites in 82% of responses and averages eight. Claude is the most selective, citing in 55% of responses but averaging 13 sources when it does. Axios was the only journalism outlet to land in ChatGPT's top three cited domains across a majority of industries. The practical read is that broad, credible earned coverage is the surest way to appear across all of them.

How should you choose a prompt monitoring approach?

Match the spend to your stage. If you are testing the water or run a small team, start with Otterly Lite at $29 a month, because it includes audits and recommendations alongside monitoring. If you are a marketing team running AI search as a real channel, move to Peec Pro or Otterly Standard for more prompts and better reporting. If you are an enterprise brand that needs the deepest data and the widest engine coverage, Profound earns its price. And if your goal is measurable movement rather than a dashboard, budget for a GEO or PR partner to act on what the tool surfaces, since the earned coverage they create is what AI cites most.

Whichever route you pick, the first step is the same. Write down the 20 to 50 questions your buyers ask about your category, put them into a tool, and watch where you appear and where you do not for a month. That baseline turns a vague worry about AI visibility into a specific list of answers you are missing, and a specific list is something you can actually fix. If you pair that with the Reddit side of the picture, my Reddit GEO strategy covers where a lot of those cited threads come from.