WRITING
On AI, in plain terms.
Essays on AI implementation, marketing readiness, workflow redesign, and getting a brand cited in an AI-driven search world.
GEO · July 9, 2026
The Google AI Spam Policy Rewards Real Expertise. Here Is What to Do About It.
Google's spam policy now treats gaming AI Overviews and AI Mode as spam — same demotion, same removal. Why shortcuts carry trust risk now, and why named authorship, original data, and a real point of view are the only durable AI-visibility strategy.
Read the article →GEO · July 8, 2026
Prompt Monitoring Tools: How to Track Your AI Visibility in 2026
Profound, Peec, and Otterly compared on price and engine coverage, when a bolt-on beats a standalone tool, and why a PR agency earns the citations a dashboard only measures. Pricing verified July 2026.
Read the article →GEO · July 8, 2026
Reddit GEO Strategy: How to Earn AI Visibility Now That Seeding Gets Flagged
Reddit is now using its own AI to remove brand seeding — and it's still the most-cited source in AI answers. The two-lane strategy that survives the crackdown: fix your product's public record, then participate in the open.
Read the article →AI Implementation · July 7, 2026
Claude Skills, Projects, and Connectors, Explained: Why They Beat Prompt Training
Projects, Skills, plug-ins, and connectors are the four building blocks of a "company brain." What each one is, how to use it, what the setup really requires, and why writing your knowledge down once beats teaching everyone to prompt.
Read the article →AI Advertising · July 6, 2026
TikTok Agentic Hub: What It Is, How It Works, and What to Automate First
The first agent marketplace from a major ad platform is live. How AI Skills and the MCP server fit together, how to get access, what to automate first, and the guardrails to set before agents touch your campaigns.
Read the article →Martech · July 6, 2026
Google Meet AI Notes vs Fireflies, Fathom, Granola, and Otter
Google's Gemini notetaker went paid on July 1, 2026. It covers the basics well and still trails the specialists on languages, cross-platform support, and CRM sync. A buyer's comparison, with a worked side-by-side and pricing verified July 2026.
Read the article →Martech · July 6, 2026
The Best AI Marketing Tools in 2026: What to Buy, Build, and Skip
The AI marketing tool stack sorts into three piles. Buy three things, build on your own data, and skip the rest. Verdicts by category, pricing verified July 2026, and a worked budget for a 10-person team.
Read the article →AI Strategy · July 6, 2026
Your AI ROI Numbers Are Lying to You
A quarter of leaders admit their AI reports read rosier than reality. How the softening happens, and a three-tier ledger for measuring AI ROI you can actually trust.
Read the article →AI Advertising · July 5, 2026
ChatGPT Ads: How They Work, What They Cost, and How to Win
OpenAI put ads inside ChatGPT. Who sees them, what they cost, what early performance really shows, plus the best practices and brand-safety watch-outs before you spend a dollar.
Read the article →AI Strategy · July 5, 2026
AI Token Limits: Where to Use AI and Where to Stop
The "use AI for everything" era is over. With weekly caps and metered credits, here is where AI still earns its cost, where to keep humans, and how to govern token usage across a team.
Read the article →GEO · July 4, 2026
Generative Engine Optimization (GEO): A 2026 Guide
How brands get named in AI answers. Earned media drives 84% of AI citations and paid just 0.3%, so getting into ChatGPT, Claude, and Gemini is about access, understanding, and trust, not ad spend.
Read the article →AI Strategy · July 4, 2026
5 Steps for Change Management in the Age of Gen AI
Most AI rollouts lose people in the first week, not because of the strategy but because of what lands on someone's desk. Five steps to make adoption stick: accurate first deliveries, real automation, and clear expectations.
Read the article →AI Strategy · July 3, 2026
AI Adoption Is the #1 CMO Priority for 2026: What That Actually Means
Every survey agrees AI adoption tops the 2026 agenda, but the headline hides the real story. What adoption means at each maturity stage, what leaders actually spend, and why the number overstates progress.
Read the article →AI Strategy · July 3, 2026
The CMO's Guide to Building an AI Strategy From Zero
A practical 90-day framework to go from scattered experiments to one documented, funded plan. Includes a marketing use-case menu, a prioritization scoring method, and a worked example.
Read the article →AI Strategy · July 3, 2026
Who Should Lead AI Transformation in Your Agency? (Hint: Not Who You Think)
The default pick is the CTO, and that's usually wrong. AI transformation succeeds or stalls on change management, so the right leader owns the operating model, not just the tech stack. Plus when a fractional leader is the smart call.
Read the article →AI Strategy · July 2, 2026
The AI Readiness Assessment: 50 Questions Every Marketing Leader Should Ask
A structured self-evaluation that scores your marketing team across strategy, data, technology, talent, and governance. Fifty questions to find your weakest link before you buy another tool.
Read the article →AI Strategy · July 2, 2026
Why 70% of CMOs Say AI Is Critical While Only 30% Are Ready
Gartner's 2026 survey shows 70% of CMOs call AI critical but only 30% are ready to scale. The gap is not about money, it's about sequencing. Here's what separates the ready from the rest.
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