An AI booking concierge

My consulting practice was about making AI stick, so the site had to prove it by using AI in a way a visitor could feel. A static brochure with a scheduling link would have undercut the pitch.

A chat pinned to the corner of every page, plus an About page that was itself a conversation. It answered from a knowledge base I wrote: a tone-and-voice guide with a hard list of things I never say, my background, services, FAQs, and boundaries like never naming a client. It also read the page a visitor was on, so it could summarize any blog post.

Every "Book a call" button opened a short conversational intake. It wrote a scope brief from the answers, emailed it as a branded PDF, pulled my real availability, and booked the meeting with the brief inside the calendar invite. I walked into every first call already knowing what the prospect needed.

• Keeping it in my voice. A test showed the assistant drifting into generic AI phrasing. I added real example answers, a voice check right before every reply, and a cleanup step that rewrites anything on the banned list. Rule breaks on a 10-question test went from 6 to 0.
• Calendar invites dying weekly. The Google sign-in was in testing mode, which expires access every seven days. I moved it to production and kept the credentials in sync across environments.