Case study 01 · Cool Girl Jobs
A real-time job board for women
Cool Girl Jobs curates roles at the brands women actually want to work for, refreshed every morning.
The idea
Job boards sort by keyword and recency. Nobody sorts by taste. The women I built this for are successful on paper, restless in practice, and not trying to leave corporate life. They want a real title and real money at a company that makes their life feel more interesting.
Cool Girl Jobs answers one question every morning: which good jobs are open right now at the brands you'd actually be proud to work for?
The curation model
I defined "cool" by the company. Engineers, finance leads, and ops managers are cool girls too, as long as the company is one worth working for.
- A hand-picked list of about 190 brands across 12 industries is the source of taste. Widening the board means adding cool companies, never loosening the filters.
- Corporate roles only. Rules screen out frontline and in-person floor roles so the board stays office jobs.
- No single brand can take over. One athleisure brand was two thirds of the early board, so I capped every company at 30 listings.
- No AI judging jobs. Curation is transparent rules I can read and edit; AI only helps with discovery and writing.
How it works
- Sourcing. Every morning a scheduled job pulls open roles from nine job-data feeds I wrote: Greenhouse, Lever, Ashby, Workday, SmartRecruiters, BambooHR, Rippling, The Muse, and a paid feed for indie brands.
- Brand discovery. An AI scout suggests new brands that fit, then the system verifies each one against the brand's real careers system before adding it.
- The board. Filters by industry, about 22 job types, a New Grad filter, and location. Visitors can save jobs, and employers can submit roles.
- Discoverability. Server-rendered pages, a sitemap, and job-posting structured data so listings show up in search.
The brand
"Bold & Poppy": deep maroon, hot pink, poppy orange, and light blue on warm cream, set in Clash Display, Bricolage Grotesque, and Inter. Flat color-block sections, pink pill buttons, bold outlined cards. The headline: Jobs at the brands you love.
Hard problems I solved
- The indie-brand wall. The coolest small beauty and CPG brands hide their jobs behind JavaScript career pages that no free source can read. I added a paid data feed and matched it strictly on each brand's official domain, which unlocked brands like SKIMS, Kosas, and The RealReal without pulling in look-alikes.
- Keeping the taste at scale. I tuned the role filters against real listings, cutting things like theme-park operations and store-floor roles while keeping corporate finance, product, and engineering. The board grew from about 540 roles to about 1,200 across 130+ companies.




