Case study 02 · The Daily Drop
A daily job roundup newsletter
The Daily Drop pairs the day's culture news with the best new jobs, written in a voice I designed.
What a reader gets
- "What's happening today?" A short, opinionated lead built on a real brand happening that morning, with a linked source, that lands on why today's jobs matter.
- Today's jobs, each with a one-line note on what's genuinely good about the role.
- The Weekend Edit on Saturdays and Sundays: a reflective take plus the week's best job in each industry.
A voice guide as the foundation
I wrote a full voice and point-of-view guide: who's writing (a discerning insider friend, never a career coach), who's reading, the worldview, and the tone (dry, specific, slightly conspiratorial). It rides along on every AI call.
- Edge lives in the culture lead. The job notes are always positive.
- A banned-word list is enforced in code. Generic newsletter language triggers a rewrite, and a note that can't be fixed gets dropped instead of shipped.
Real links only
An early version let the AI search the web, and it invented article links. I rebuilt research so the system first pulls real headlines from Google News across ten industries, and the AI only chooses among them and cites them by number. A headline or link can't be made up.
Editorial judgment, in code
- Recognizable brands and creative roles rank first, and roles that list a salary come before ones that don't.
- The lead rotates across industries, because left alone it was fashion every day.
- A job never runs twice within 60 days, and a news story never leads twice.
- Nothing sends automatically. The draft lands in an editor I built, and I approve every send.
Results
4,572 newsletters delivered across 12 editions, a 70.6% open rate and a 9.4% click rate. The list grew from 107 to 481 subscribers in two weeks.




