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Case study 02 · The Daily Drop

A daily job roundup newsletter

The Daily Drop pairs the day's culture news with the best new jobs, written in a voice I designed.

What a reader gets

  • "What's happening today?" A short, opinionated lead built on a real brand happening that morning, with a linked source, that lands on why today's jobs matter.
  • Today's jobs, each with a one-line note on what's genuinely good about the role.
  • The Weekend Edit on Saturdays and Sundays: a reflective take plus the week's best job in each industry.

A voice guide as the foundation

I wrote a full voice and point-of-view guide: who's writing (a discerning insider friend, never a career coach), who's reading, the worldview, and the tone (dry, specific, slightly conspiratorial). It rides along on every AI call.

  • Edge lives in the culture lead. The job notes are always positive.
  • A banned-word list is enforced in code. Generic newsletter language triggers a rewrite, and a note that can't be fixed gets dropped instead of shipped.

Real links only

An early version let the AI search the web, and it invented article links. I rebuilt research so the system first pulls real headlines from Google News across ten industries, and the AI only chooses among them and cites them by number. A headline or link can't be made up.

Editorial judgment, in code

  • Recognizable brands and creative roles rank first, and roles that list a salary come before ones that don't.
  • The lead rotates across industries, because left alone it was fashion every day.
  • A job never runs twice within 60 days, and a news story never leads twice.
  • Nothing sends automatically. The draft lands in an editor I built, and I approve every send.

Results

4,572 newsletters delivered across 12 editions, a 70.6% open rate and a 9.4% click rate. The list grew from 107 to 481 subscribers in two weeks.

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