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Case study 03 · Design System

A hub for AI-ready design systems

Design System sold brand systems that drop straight into Claude Code, Cursor, or Canva.

The insight

AI tools can build a landing page in seconds, and almost all of it looks the same. What was missing was taste in a form an AI could follow. I saw early search interest in "Claude design" with almost no competition, and positioned the store around one promise: Give your AI a brand to build with.

What a customer got

Each system was a complete visual identity in one download, for $14, or unlimited with a $29/month Studio Pass:

  • Nine vector brand assets (icons, stickers, a hero texture, a frame) in SVG and PNG
  • A named color palette and a typography system
  • A PDF brand primer
  • A coder-ready bundle: CLAUDE.md and AGENTS.md rules files, plus tokens.css, a Tailwind config, and design tokens

Drop the folder into a repo and Claude Code, Cursor, Copilot, or ChatGPT builds on brand from the first prompt. Non-coders use the same palette and assets in Canva or Figma.

The catalog

92 kits across 35 aesthetics, each with its own art-directed story. One example: Bold Dopamine Color Block, 1960s Pop Art filtered through dopamine dressing, Euphoria Yellow against Riot Red.

Hard problems I solved

  • An invisible store. Search engines saw an empty app shell. I led the fix: server-rendered pages, unique titles per kit, product structured data, a real sitemap, and a verified Search Console property.
  • Delivery failures. Customers who paid and received nothing traced back to an unverified email sender. I verified the domain and restored delivery.
  • Repositioning for developers. I wrote a tool that added the coder bundle to all 87 existing kits: 87 succeeded, none failed, and no original file was overwritten.
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